Understanding VUCA: a strategist's guide

In the world of strategy these days people often toss around the acronym #VUCA: volatility; uncertainty; complexity; ambiguity. But can you tell the difference between each? And what does it mean for your choice of strategy tools. I put together a one page guide (click here) which describes each; provides a practical example from the world of business; and suggests a few responses to each. 

Good luck. Feel free to share …

DDB … a strategist’s view