GE, the CEO and Strategy

Jeff Immelt, CEO, and GE present a fascinating study on the influence of the CEO vis-à-vis the influence of the environmental context in which they operate, and the pervasive influence of a global corporation’s core competency on strategy. 

Immelt followed Jack Welch as CEO of GE.  Welch was a celebrated CEO who presided over two decades of growth, creating US$350B in shareholder value (compound annual growth rate of 23% per annum[1]).  Asked a few years ago how tough was it to follow Welch, Immelt's advice was ‘plan your career so that your predecessor is a failure’. 

But what has been the record of Immelt since becoming CEO?

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