Why do we teach the various models and concepts of strategy? Is it as simple as Lewin's aphorism: there is nothing so practical as a good theory? Actually, it is much more than that. At its core we are teaching judgement; or at least, providing tools that will enhance judgement.
But what is judgement? What does it look like in action?
To finish I offer my own simple mantra for a great strategy process: immersion; synthesis; simplification.
DDB ... a strategist's view
PS: to my regular readers, my apologies. It has been too long. But in the last couple of months I've been teaching multiple MBA programs; working with a CEO to develop their strategy; and travelling to KL for some leadership development programs on strategy execution. And more.Read More