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The rule of three and four
Crafting Strategy David Blyth Crafting Strategy David Blyth

The rule of three and four

Scanning the newspapers recently, I noticed that the revenues of our three largest telecoms players – Telstra, Optus and Virgin – were respectively $16.4B, $9.4B and $5.3B. Why did that capture my interest? It looked like it might satisfy BCG’s rule of ‘three and four’.

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Free is not a business model
Crafting Strategy David Blyth Crafting Strategy David Blyth

Free is not a business model

“Free is not a business model” declared the CEO of Box, a cloud based enterprise storage and collaboration company, feeling the price pressure of the competitive battle between Amazon and Google in the storage space. While his lament is self-evidently true, it does open the broader question: what is a business model?

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Twiggy's folly
Crafting Strategy David Blyth Crafting Strategy David Blyth

Twiggy's folly

Twiggy is a larger-than-life figure in Australian business and has done much that should be admired. But his latest call for governments – any government will do – to ‘do something’ sits right there alongside his call for Australia’s iron ore majors to form a cartel.

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