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Is your strategy compelling?
Crafting Strategy David Blyth Crafting Strategy David Blyth

Is your strategy compelling?

In my regular MBA teaching session on strategy execution I offer 7 principles that underpin execution. Number 1 on the list: start with a compelling strategy. It might seem obvious, but can you, hand on heart, declare your strategy is ‘compelling’?

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Purpose: Why do you exist?
Crafting Strategy David Blyth Crafting Strategy David Blyth

Purpose: Why do you exist?

Why does your organisation exist? Because if you can’t articulate your purpose, then I’m not sure how you determine your strategy. That might seem a simple question, and yet if you asked your executive team I wonder how many different answers you would get?

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