Let's talk about purpose: One community, one shadow
Have you sometimes found yourself confused at best, frustrated or cynical at worst, by the vagaries of ‘mission, vision, values’?
Purpose: Why do you exist?
Why does your organisation exist? Because if you can’t articulate your purpose, then I’m not sure how you determine your strategy. That might seem a simple question, and yet if you asked your executive team I wonder how many different answers you would get?
Strategy's purpose... on becoming a moat builder
The term strategy has acquired a certain ‘Humpty Dumpty’ quality: “it means just what I intend it to mean, nothing more, nothing less”. Before we explore what strategy is, we should be clear about the purpose of strategy.
Purpose is at the heart of strategy... but it's complicated!
Why does your organisation exist? Because if you can’t articulate your purpose, then I’m not sure how you determine your strategy. That might seem a simple question, and yet if you asked your executive team, I wonder how many different answers you would get?