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    <loc>http://www.2ndhorizon.com.au/blog/2025/9/19/ai-brilliant-but-flawed-like-humans</loc>
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      <image:title>Blog - AI.  Brilliant but flawed - just like humans - Make it stand out</image:title>
      <image:caption>Declining Research Efficiency. Source: Scannell, J.W., Blanckley, A., Boldon, H., and Warrington, B. “Diagnosing the Decline in Pharmaceutical R&amp;D Efficiency,” Nature Reviews Drug Discovery, 2012, 191-192.</image:caption>
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      <image:title>Blog - AI.  Brilliant but flawed - just like humans - Make it stand out</image:title>
      <image:caption>Source: Small Cap Investor: Understanding the mining life cycle</image:caption>
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      <image:title>Blog - AI.  Brilliant but flawed - just like humans - Make it stand out</image:title>
      <image:caption>Source: Pharmexec: Escaping the valley of death</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/3df67b0e-db9e-4356-bdb2-71ca6320d2b7/AI+faked+quotes.png</image:loc>
      <image:title>Blog - AI.  Brilliant but flawed - just like humans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.2ndhorizon.com.au/blog/2025/7/3/starbucks-and-the-us100m-hire</loc>
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    <lastmod>2025-07-03</lastmod>
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    <loc>http://www.2ndhorizon.com.au/blog/2024/9/6/uber-and-the-business-model-test</loc>
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    <lastmod>2024-09-06</lastmod>
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      <image:title>Blog - Uber and the business model test</image:title>
      <image:caption>Shifts in market cap: 2014 - 2024 sh</image:caption>
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      <image:title>Blog - Uber and the business model test - Make it stand out</image:title>
      <image:caption>Uber business model on a napkin</image:caption>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2024/5/24/walmart-v-amazon-lessons-in-diversification</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2024/4/23/is-your-strategy-compelling</loc>
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    <lastmod>2024-04-24</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2024/3/12/the-boardexecutive-strategy-workshop-translation-to-execution</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2023/9/14/slowly-then-quickly-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
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      <image:title>Blog - Slowly, then quickly ... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2021/9/17/35-innovators-under-35-mit-technology-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - 35 Innovators under 35 - MIT Technology Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2021/8/22/tesla-deep-dive-advantage-tesla-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-22</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2021/7/26/fintech-a-classic-christensen-disruption</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2021/1/12/making-strategy-its-complicated</loc>
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    <lastmod>2021-01-12</lastmod>
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      <image:title>Blog - Making strategy - it's complicated</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2020/8/12/the-covid-accelerator-what-sticks</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1597209817183-7RFU8HM3K8AEVES097TW/Strategy+under+uncertainty+DDB+2020.jpg</image:loc>
      <image:title>Blog - The COVID accelerator - what sticks?</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2019/5/7/understanding-vuca-a-strategists-guide</loc>
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    <priority>0.5</priority>
    <lastmod>2019-05-07</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2019/1/29/bas39u7x0asfomalbqwxmfv18kr8fe</loc>
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    <priority>0.5</priority>
    <lastmod>2019-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1548752723426-FVVE9LY99RTWIIW964P5/Southwest+business+model+Jan+2019.jpg</image:loc>
      <image:title>Blog - Lessons from one of the great success stories ... and it's not tech (Part 1)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2018/12/18/lets-talk-about-purpose-one-community-one-shadow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-12-18</lastmod>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2018/11/13/purpose-why-do-you-exist</loc>
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    <priority>0.5</priority>
    <lastmod>2018-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1542160152854-VPUV7EECT3RN0J7FZP4W/Constructive+tension.jpg</image:loc>
      <image:title>Blog - Purpose: why do you exist?</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2018/5/17/smartest-guys-in-the-room-what-could-go-wrong</loc>
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    <priority>0.5</priority>
    <lastmod>2018-05-18</lastmod>
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      <image:title>Blog - Smartest guys in the room … what could go wrong?</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/12/19/mbas-strategy-and-judgement</loc>
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    <priority>0.5</priority>
    <lastmod>2017-12-19</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/8/24/building-the-moat-the-work-of-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-25</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/8/1/strategys-purpose-on-becoming-a-moat-builder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-01</lastmod>
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      <image:title>Blog - Strategy's purpose ... on becoming a moat builder</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/6/22/driving-fast-cars-can-teach-you-about-strategy-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1498137329708-V9S0EEQ7RM97U142UW6M/image-asset.jpeg</image:loc>
      <image:title>Blog - What driving fast cars can teach you about strategy …</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/6/12/i-feel-the-need-the-need-for-speed-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1497276250265-LBTYGBQ8OY9XL3ZFI6DU/image-asset.jpeg</image:loc>
      <image:title>Blog - I feel the need, the need for speed ...</image:title>
      <image:caption>Source: Alistair Mant (1997).  Intelligent Leadership</image:caption>
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  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/6/1/opening-minds-thinking-differently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-01</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/5/6/oufbdcmwy5cw52ovnnkmfj7odtjcpe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1494062178747-YP88OZY93SX4RPW3LW4C/Strategy+Implementation+T3+2016.jpg</image:loc>
      <image:title>Blog - MBA reflections ... what stuck?</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - MBA reflections ... what stuck?</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/3/27/shifting-political-trendlines-epochal-shift-or-perturbation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-03-27</lastmod>
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      <image:title>Blog - Shifting political trendlines ... an 'epochal shift' or mere turbulence?</image:title>
    </image:image>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/3/10/vuca-translated-welcome-to-the-world-of-scenarios</loc>
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    <priority>0.5</priority>
    <lastmod>2017-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1489196416583-S6O1HC0NIBLYYMCPS6AN/image-asset.jpeg</image:loc>
      <image:title>Blog - VUCA translated ... welcome to the world of scenarios</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - VUCA translated ... welcome to the world of scenarios</image:title>
      <image:caption>Source:  Strategy under uncertainty (McKinsey 2000)</image:caption>
    </image:image>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2017/2/18/its-official-the-new-economy-won</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-02-18</lastmod>
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      <image:title>Blog - It's official: the new economy won</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/12/20/looking-back-looking-forward-a-strategists-view</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-20</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/12/12/woolworths-and-the-normalisation-of-deviance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-13</lastmod>
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      <image:title>Blog - Woolworths and the normalisation of deviance</image:title>
      <image:caption>Source: click here for SMH article</image:caption>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/11/17/brexit-surprised-trump-shocked-a-strategists-view</loc>
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    <priority>0.5</priority>
    <lastmod>2016-11-17</lastmod>
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      <image:title>Blog - Brexit surprised.  Trump shocked.  A strategist’s view</image:title>
      <image:caption>Source: Institute for New Economic Thinking</image:caption>
    </image:image>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/10/6/are-we-really-that-bad-at-strategy-execution-mostly-</loc>
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    <priority>0.5</priority>
    <lastmod>2016-10-06</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/9/25/strategy-execution-and-dog-food-</loc>
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    <priority>0.5</priority>
    <lastmod>2016-09-26</lastmod>
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      <image:title>Blog - Strategy, execution and dog food ...</image:title>
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  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/9/17/whats-your-plan-to-overcome-the-strategy-execution-deficit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-09-17</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/8/29/bridging-the-strategy-execution-air-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1472479812983-3XJWGFNG44OYGYEJZFAG/image-asset.jpeg</image:loc>
      <image:title>Blog - Bridging the Strategy-Execution Air Gap</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/7/11/can-someone-help-me-please-im-stuck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-09-17</lastmod>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/6/14/apparently-mining-blew-the-boom-but-whos-the-greater-fool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1465895152507-6K0B3T6YQ98SJVD0FDOT/image-asset.jpeg</image:loc>
      <image:title>Blog - Apparently mining blew the boom ... but who's the greater fool?</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Apparently mining blew the boom ... but who's the greater fool?</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/5/24/lets-talk-productivity-and-technology-management-</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-24</lastmod>
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      <image:title>Blog - Let's talk productivity and technology management ...</image:title>
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  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/4/29/rethinking-leadership-development-its-about-strategy-execution</loc>
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    <priority>0.5</priority>
    <lastmod>2016-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1461902598623-3S57JHJ3384CNWWK89DJ/image-asset.jpeg</image:loc>
      <image:title>Blog - Rethinking leadership development - it's about strategy execution</image:title>
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  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/4/19/deviance-hubris-arrogance-were-no-worse-than-the-others</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52fde155e4b049560879ccb8/1461055889583-XKV3IY3JSHWPSJRWX7VU/image-asset.jpeg</image:loc>
      <image:title>Blog - Business behaving badly ... we're no worse than the others</image:title>
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  </url>
  <url>
    <loc>http://www.2ndhorizon.com.au/blog/2016/4/10/strategy-lessons-from-the-greatest-ceo-in-tech-history-and-its-not-jobs</loc>
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    <priority>0.5</priority>
    <lastmod>2016-07-13</lastmod>
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